Continuing the Indian fashion legacy internationally
There was a time when the Indian fashion industry was ruled by a select few designers and they catered to exclusive few who could afford the pricey designer stuff. But now with Indian fashion making its mark globally, designers are not afraid to bend the rules and give Indians their fashion makeover.
Indian fabrics, textiles and craft are very much in demand in international markets and so are the young designers. Indians have a mixed style of dressing from traditional sarees, churidar kameez to the contemporary style of draping a saree with stylish blouse. The Bollywood film industry also plays a big part in changing the way Indians dress and here too the credit goes to the fashion designers.
Let us have a look at the designers those who have globalized the Indian fashion and given it a place amongst international audience.
Manish Malhotra entered the big world of Bollywood and revolutionized the fashion scene completely. He has designed costumes for almost all the leading ladies of the industry and also some of the known Hollywood actress and super models.
Known for his bold colors and extravagant traditional outfits, Manish Malhotra has designed several trousseaus outfits for the who’s who of the country.
Yet another designer who is world famous for designing wedding trousseau outfits that is dramatic and rooted in tradition. Inspired by his hometown Kolkata, Sabyasachi generally uses earthy shades but does not shy away from giving modern twists to his designs.
Most Indian brides visualize getting married in a Sabyasachi Mukherjee outfit.
Rocking the fashion scene since 1987 when Tahiliani started his first fashion boutique, ‘Ensemble’ in India and now his designs are sold across the globe. He is one of the celebrated Bollywood fashion designers and has a regular fan following amongst actresses.
Best known for her traditional outfits and costume designs for Bollywood films such as ‘Devdas’, Neeta Lulla is one name to reckon with in the fashion world when it comes to sarees and shararas.
Known for his eccentric work that blend Indian and western clothing and putting India on the international ramp, Manish Arora is known for his colorful fashion shows. Manish Arora has come out with a collection of colorful cosmetics for MAC as it is his sense of style and color references is what makes him stand apart as a designer.
With a background of art history, musicology and her love for traditional Indian fabrics, Ritu Kumar has developed a unique sense of style. The innovative use of traditional crafts mixed with modern techniques has given her the status of revivalist in the industry.
From traditional Indian bridal outfits to western dresses, Kumar still has the edge over young designers with her multiple clothing lines and her sense of fashion for the Indian audience.
The Time magazine once titled him as, ‘India’s master of fabric and fantasy’ due to his aesthetic sense of design and meticulous attention to detail. He works his magic on Indian clothing with dramatic patterns and earthy colors.
Not only are his designs regularly worn by Bollywood stars but also international celebrities love wearing Rohit Bal creations.
One of the most original and inspired designers of today Valaya has rejuvenated age-old Indian crafts and given it a cosmopolitan face-lift. He was the first Indian designer to have a solo show and is one of the most respected designers in the contemporary fashion world.
A favorite with Bollywood’s younger lot, Masaba is the daughter of famous Indian actress, Nina Gupta. Her modern twists on traditional clothing and eccentric prints have made her a top designer to reckon with.
She is known for incorporating Hindi and Tamil scripts in her designs and also heading the Satya Paul designer collection at such a young age.
Working with Elle and Harper’s Bazaar in New York, Pernia found her India calling in the year 2008 and started her fashion website in the name of ‘Pernia’s Pop Up Show’. Her own line is mostly western clothing with modern Indian outfits but she also sells clothes from other famous Indian designers.
The queen of kitsch label is known for her funky aesthetic, inspired from the royal state of Rajasthan. Her quirky and fun pieces have a signature style that makes it instantly recognizable.